The Anonymous Widower

Are Google Adverts Sometimes A Waste Of Time?

I buy a lot of things on-line.

Three companies I deal with this way are East Coast Trains, John Lewis and Southern Railway.

As when I want to go to any of these companies web site, I know where to look, surely displaying their embedded adverts in other web sites is a waste of time for me and that advert won’t get me to use their company, as I would anyway.

So they are just preaching to the converted!

Interestingly, I’ve only ever got train company adverts from companies that I use.

So how much of the money paid by companies to Google to promote companies and products is wasted?

Incidentally, I think, I’ve only ever bought one product because of an advert on a web page. I have though thought, that I won’t use that company or product because of their intrusive adverts.

But then i like to think I’m not susceptible to advertising.  Or at least in the way that advertisers want me to be!

June 1, 2013 - Posted by AnonW | Computing | Advertising, Google, Internet, Web Site