The Anonymous Widower

A Marketing Success For UK Railways

This article on the Modern Railways web site reviews the first year of the Two Together Railcard. This is said.

The RDG says that the average cardholder has saved £127.48 on rail travel over the course of the year, including the £30 cost of the Railcard, a total saving of over £20 million.

Success is an overworked word, but this simple marketing promotion, seems to have been a big one.

I wonder how many other countries will copy this idea.

March 7, 2015 - Posted by AnonW | Transport/Travel | Railcard, Trains