Saying Sorry
Camilla Cavendish hit the nail firmly on the head with her piece entitled Just say sorry, I promise I won’t sue you! in yesterday’s Times.
It makes a lot of difference and is so easy, especially with new technology. For instance, why not have a Sorry, your points are noted signature in your Outlook setup, so when someone e-mails you with a complaint about a late train, you can at least get the start of the reply right.
I recently made a complaint to O2 about the non-performance of the courier swapping a mobile phone. I Got a proper letter starting with a sorry, going through the problems with the courier and then ending with a thank you.
In fact, as they had my e-mail address, they didn’t actually need to write, so they obviously thought about their response.
i’ve also had an apology from my John Lewis Partnership card about the non-delivery of vouchers, as they are having troubles with the supplier. That came with 500 extra points.
So perhaps things are getting better.
I know that when I bump into people on the street because of my bad visibility because of the strokes I have had, I more often than not get a sorry in return. Often before I’ve spoken!
I hope so!
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