Daura in the Angel, Islington Waitrose
The Estrella Damm Daura was there all the time, but rather hidden away at the bottom of the Free From section. The bottles and packaging are very red by the way.
I think shops need to think how they sell GF beer. Sainsbury’s put it with the special beers and Waitrose have done the opposite. Perhaps they need some clever stickers on the shelves to point people in the right direction.
The Angel Waitrose is very small, so they have a space problem. I’m sure there’s a labelling or web solution, which would help the stores and shoppers alike.
Glad you tracked down the Daura beer! Where I live, I find it stocked by itself with other ‘healthy’ drinks such as alcohol free drinks!
Meanwhile just back from a Spanish holiday and none to be found though regular Estrelle beer about… will have to put some in case to bring on next hol!
Comment by Anne | January 30, 2011 |