Marks And Spencer Go Back To The Future
This story from the BBC web site is another interesting marketing and publicity idea.
More than a century after one of the UK’s most recognisable high street brands started trading the firm is going back to its roots with a stall in a city centre market.
It has returned to the very market building, in Leeds, where it was founded, in a move councillors hope will bring additional shoppers in.
The opening comes 129 years after Michael Marks, a Russian-born Polish refugee opened a stall at Kirkgate Market in 1884 – the small beginning from which Marks and Spencer evolved.
It’s an idea that might work or it could be a terrible failure.
But why shouldn’t a big company, try something a little out of the ordinary?
Although, I don’t think the traders in the markets round here, would like to see Marks and Spencer open a nearby stall. Although for many years, there has been a small Marks and Spencer at the side of Chapel Market at The Angel. Perhaps they should move their coffee bar, which is just inside, into the street outside?
As long as they don’t advertise TEA’S from their stall (ha! ha!)…
Comment by Janice Mermikli | March 16, 2013 |