The Anonymous Widower

Transport for London’s Two Iconic Brands

I have a Google Alert for the word Overground to pick up any stories about Transport for London’s newest railway system the Overground. The link is to the official site and on a straight Google search, it is number one in the list.

It’s only rarely that the Google Alert picks up a news item, that is not about the Overground.

So how does the Underground fare in Google searches.  As with the Overground, the official site for the Underground is first in the search list. On the first page, there are only a couple of pages that are nothing to do with the London Underground.

Even the word Tube typed by itself into Google, produces virtually a complete page of information about the Underground.

I suspect that London’s two iconic brands; Underground and Overground, together with their nickname Tube have one of the best worldwide recognitions.

Frank Pick, who led London Transport in the early days and oversaw the creation of the original corporate branding, will be laughing through history.

Who would have thought that a man from Spalding, who qualified as a solicitor, would have become one of the people with the greatest influence on the look of today’s London? Only Christopher Wren and Joseph Bazalgette come close.

June 18, 2014 - Posted by AnonW | Transport/Travel | Design, Frank Pick, Google, Joseph Bazalgette, London Overground, London Underground