The Anonymous Widower

The Ultimate Gluten-Free Product

This morning, I bought a new gluten-free product from Marks and Spencer.

It may only be a humble seeded brown roll, but I think they have pitched it right for the market.

I ate one for lunch with one of their smoked salmon parcels.

I have tasted other gluten-free rolls that were slightly better, but none came anywhere near the 50 pence, I paid at The Angel.

I suspect, I’ll regularly use one for my lunch with an appropriate filling.

I called it the ultimate gluten-free product, as it is precisely targeted at the market.

• I would expect, that the taste is acceptable to most people; coeliacs or not!
• It is in a sealed packet with a Use-By Date of the 1st of September, which is four days from today.
• You don’t have the waste of a loaf, which gets thrown away half eaten after a few days.
• It would be ideal to buy, if you’re going to a party, in case the host doesn’t have a clue about gluten-free bread.
• It would also be ideal, if you’re hosting the party and know that perhaps two out of twenty are gluten-free.
• You could even pack a couple in hand-baggage, if you’re going abroad for a weekend and aren’t sure of the hotel.
• I’ve stayed in a couple of excellent B&Bs, who would have found this product very useful.

At just fifty pence a time, you could even feed them to the birds or make breadcrumbs , if some are left over.

I’m certain at that price, M&S won’t make much direct money out of the product.

But if it takes off, how many will the product attract to the gluten-free section, who will then buy other products?

August 28, 2017 - Posted by AnonW | Food | Coeliac/Gluten-Free, Marketing, Marks and Spencer