SIngle Click Unsubscribe
I get masses of junk from all over the world and as I have two main e-mail addresses, it is often difficult to unsubscribe.
The best companies have a single-click unsubscribe, which is coded with the e-mail address.
Others however ask you to type in the e-mail address. I then have to check to find out to which the errant e-mail was sent. before typing it in.
All unsubscribes should be like the first. How about a £10 fine for every e-mail sent that didn’t have a single click unsubscribe? Governments need revenue and this would raise a lot of money, cure a problem and the only payers would be unprofessional companies. They could always get their act together to avoid the fines.
Incidentally, I’ve just unsubscribed from the Sky Player. It was one click to get the unsubscribe page and then another to actually unsubscribe. That is acceptable, as I didn’t type anything.
The Anonymous Widower 
It would seem that most reputable UK companies, I’ve tried this morning, have a one-click policy. Examples are Boden, Sky, Homebase and Racing UK.
Comment by AnonW | June 18, 2010 |