An Advert That’s A Waste Of Money
This advert in Hackney was placed in the ideal position, to be read by those in the front seats on the top deck of a double-deck bus, which is from where I took the picture.
An Adert That’s A Waste Of Money
So for a start, a lot of the people that view the advert are like me and don’t have a car.
But surely these days drivers buy fuel totally on price and that generally means a supermarket.
I suspect, if you find someone, who says that he or she was influenced by this particular advert to change to Esso, I’ll show you a liar.
The Anonymous Widower 
[…] I think it’s a brilliant idea. At least they’ll be more relevant to me, than the usual boring adverts you see, like the one I saw yesterday. […]
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I never buy fuel from supermarkets unless I really really have to – throughout the course of my week I pass several privately owned old fashioned petrol stations. I use them, they are easier to fill up at, less queuing, generally friendlier, and rarely more than 1p a litre a more expensive than supermarkets, if that. Now that supermarkets have a monopoly in most areas, they can charge more than when they had competition!
Comment by Liz P | June 8, 2013 |