Glamour Puds
The Allergy Show was busier than I’ve seen it before, with three supermarkets; Asda, Tesco and Sainsuburys exhibiting and a lot more stands generally.
One was called Glamour Puds, which in my view is a great name to get your product recognised. Especially, as glamour is a word rarely used with food, unless it’s Mae West suggestively eating something most of couldn’t!
I bought one of their raspberry jam sponge puddings and ate it with my supper. The pictures show the cooking sequence.
It was good and I’ll definitely eat another, when I can find a stockist. They will be in lots of Tesco stores soon, but then they don’t have a big store anywhere near me! But I don’t use them anyway! That’s another story!
If I have a complaint it’s not about the pudding, but the web site is factual and not glamorous enough.
I also think that they could add a touch of glamour to their presentation. The word drew me in and I wasn’t sure what they were selling, until I saw the packaged item.
One thing you have to remember is that I can be a showman, even if I’m a bad salesman, but I do know how to provide the ammunition for others to sell.
On the other hand Gerald Ratner was a showman and looked what happened to him. But then as he said, he was selling crap. This company certainly isn’t.
They’re also selling into a market, where a higher proportion of their target audience is on the thin side compared to the general population. So selling puddings to coeliacs doesn’t probably invoke the same guilt reaction in your customers.
I would wish them luck, but they probably won’t need any more than average good luck.
But how about a single pot custard to go with an individual pudding?
The Anonymous Widower 
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