The Anonymous Widower

Equipmake & Beulas Join Forces With Go-Ahead London: In-Service Trials Of New Double Deck Electric Bus To Begin Q1 2022

The title of this post, is the same as that of this press release on the the Equipmake web site.

I was alerted to the bus by an item on BBC Breakfast this morning. It was before seven, so it should be easy to find on iPlayer.

These two paragraphs describe the bus.

Designed and developed in the UK, Equipmake’s Zero Emission Drivetrain (ZED) offers operators three modular battery pack options of up to 543kWh ­– the largest capacity battery of any two-axle double decker electric bus in the world. This delivers an unmatched electric driving range of up to 300 miles, which is more than sufficient to ensure the Jewel E can easily complete an entire duty cycle without the need to stop and recharge. Equipmake’s modular design enables operators the flexibility to scale the amount of battery throughout the life of a bus future-proofing it for a range of routes and distances.

The Jewel E is set to be manufactured in 2022 at an all-new facility in Norfolk. The vehicle body is produced by Beulas in Girona, Spain, a company with more than 87 years of experience in the sector. The vehicle chassis has been specifically designed for the Equipmake Zero Emission Drivetrain (ZED) by Agrale in Buenos Aires, Argentina, a leading truck and Bus chassis manufacturer established in 1962.

Apparently, there’s a lot of Formula One expertise in the design.

January 19, 2022 - Posted by | Transport/Travel | , , ,


  1. It’s rather funny that Agrale in Argentina are based in the town of Mercedes.
    I came across Agrale and Equipmake a couple of months ago and watched a number of Equipmake’ videos. The two companies have had joint venture for about two and a half to three years first with Agrale’s main business situated in Brazil.
    If I were in my twenties again Equipmake would have been the sort of company I’d have been interested to work at.
    I’ve no doubt that their technology is extremely sound, but it’ll take more than the technology to sell buses or any other type of vehicle.
    I suspect their longer term success will come from unaligned vehicle builders around the world who need advanced drive systems, while the conversion market that’ll exist for the next decade would make a great outlet. Other than that watch out for predators.
    And don’t forget the fuel cell offers another source of energy.

    Comment by fammorris | January 19, 2022 | Reply

    • I think the most significant thing about this story, is that that they’ve got Go-Ahead on board. Go-Ahead have had bad publicity lately and before signing up, I suspect they’ve done pretty thorough due diligence.

      According to Wikipedia, they have 2,265 buses in London. So perhaps they’ve done their sums (correctly this time) and have come up with a cost-effective plan to convert some of their double-deck routes to battery power.

      The London Mayor wants to get a lot more zero-carbon buses. If these Norfolk buses work, then there is two hundred a year, from a factory in Norfolk.

      I’ve just looked at the Beulas web site at

      Beulas make a very smart double deck coach called the Jewel and there is a YouTube video of it.

      So it looks to me that the Jewel E is a Equipmake battery conversion of the Jewel.

      The Jewel E is on the front of the Beulas website.

      There’s more to this project than meets the eye.

      And BBC East have done a good video.

      I also wonder, where Agrale and Beulas sit with respect to building double-deck buses to this design for their home markets.

      According to Wikipedia, Beulas don’t build buses, but they do build double-deck coaches.

      Comment by AnonW | January 19, 2022 | Reply

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