The Anonymous Widower

St. James’s Park

Newcastle United play at St. James’s Park in Newcastle.  Or they did?  But now they play at sportsdirect.com@St. James’s Park, as the stadium has been rebranded.

My first thought when I heard this was a very practical one.  In the days of fast sports news on a Saturday afternoon, when the call is something like, “Over to Alan at Old Trafford!”, would they really say “Over to Alan at sportsdirect.com@St. James’s Park”? No! They’d either use St. James’s Park or just Newcastle.

So Mike Ashley won’t be getting many bangs for his bug.

But he has spawned a lot of humour in the press.  Here’s the piece from The Times.

It puzzles me how a man, who obviously has talent to produce a multi-billion pound business, can make such a simple mistake.

November 5, 2009 - Posted by AnonW | Sport | Football, Newcastle United