Advertising In The News of the Screws
The Times yesterday published a list of the major advertisers in the News of the Screws since the beginning of the year.
Some of the companies I’ve never heard of, so it just shows what a waste of money some advertising is.
Here are a few points.
- Sky spent the most.
- The second highest spender was everything everywhere. Who the hell are they?
- The next few were companies like Boots, O2 and P&G, with a few other companies that I don’t use like Proctor and Gamble, Tesco, Asda and Vodafone.
- The next was a company called Shop Direct. See point 2.
- Some of the rest were respected companies like BT, Vauxhall, Dixons, B & Q and Unilever.
- At the botton was T J Hughes and Specsavers. The first of these is now bust and the latter probably does better with its TV adverts.
I know I don’t ever read adverts, but you can read what you like into this list.
Some companies advertising policies really work, as I don’t, know who everything everywhere, Shop Direct and another called Harveys are. I’m assuming the latter isn’t the sherry maker, as no-one drinks sherry these days.
The Anonymous Widower 
Shop Direct are a large internet shopping group with various brands, you would probably recognise the brand names. Harveys are a chain of mid range furniture retailers. Everything Everywhere is a partnership between Orange and T-Mobile.
However, I dont know any of this from reading adverts! I know people who work at Shop Direct, Harveys advertise on TV, and my phone contact is with Orange.
Comment by liz | July 9, 2011 |
As I said it just shows how well their adverts are working with me.
I suppose the only change in my shopping habits over the last couple of years, is that I’ve discovered IKEA. But then living in Suffolk for so many years, you either shopped in Cambridge or the centre of London. The only big shopping centres we used to go to was Bluewater or Bicester.
Comment by AnonW | July 9, 2011 |
Our shopping habits have changed a lot, we use far more local privately owned shops, and we shop at John Lewis and Waitrose far more. Lragely for ethical reasons to do with fair trade, organic produce etc
Comment by liz | July 10, 2011 |
[…] hadn’t until a few weeks ago, noticed them […]
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