Marks And Spencer Make Allergies Clearer
One of my problems with supermarkets and ready meals, is that you often have to turn them upside down to read the allergy information, as with Waitrose’s fish pies. Today though, I bought a newly-introduced meal of slow cooked venison in a red wine and onion sauce from Marks and Spencer.
Marks And Spencer Make Allergies Clearer
Note the blue patch on the packaging showing the allergies. It’s getting there, but the allergies could be better shown still. For this product, they are cow’s milk. I’m not sure, but I think in the past it was just milk.
Someone at Marks and Spencer, has been thinking.
I’d also see a universal word or symbol for no allergies. Or perhaps for none of the common allergies, like fish, shellfish, gluten, celery, milk, mustard, buts and wheat. But then I’ve come across or heard of people allergic to rice, soya, chickpeas and potatoes.
The Anonymous Widower 
It is a pity that M&S think more about the needs of their mobility impaired customers. The stores are a nightmare for people such as myself. As for the no allergens thing – they would probably be too afraid of litigation to say that.
Comment by Liz P | January 31, 2013 |
I usually go to small M & S stores, and they are probably not too disabled friendly. But I see a marketing point with the No Allergen label. All it needs is a sign on the wall, explaining what allergies are included. It would surely encourage anybody with any allergy into the store, As you’d know that the sign meant safe and you wouldn’t have to read the packaging.
Comment by AnonW | January 31, 2013 |