The Anonymous Widower

The Advantage Of Properly Integrated Systems

I don’t use an Oyster Card for my meanderings around London, as I have a Freedom Pass, which gives me everything except the cable-car free.

But this advert on the Overground caught my eye.

Oyster Advert On The Overground

When I used an Oyster Card, I suspect, I didn’t always touch out, so it probably cost me a few pounds in total.

So if I read this correctly, if you don’t touch out and you’ve registered the card, you will be told you’ve got a refund. That in itself, will probably mean that you will probably be more careful about touching out.

Remember that Oyster is one of the main ways, that Transport for London, determine the real journeys done by passengers. So removing the touch out error, means they will have better data to plan the network.

This looks like a classic application of the nudge principle.

May 25, 2013 - Posted by AnonW | Transport/Travel | Freedom Pass, London Overground, Ticketing