Nespresso Is The Apple Of Coffee
Not my statement, but something that was hinted at in an article in The Times.
I don’t drink much coffee and I always wondered about Nespresso, with its expensive advertising. If it was that good, why don’t I see more machines in peoples’ houses.
It looks like they’ve got a marketing philosophy based on a cheap machine and expensively-packaged coffee.
I tend to avoid machines in the kitchen, as you have to wash them up and except for my cooker, microwave and fridge, I only use three pieces of electrical equipment; a kettle, a toaster and a Kenwood chopper, which was heavily promoted by Delia. I do have a dishwasher, but I don’t use it, as it was wrecked by the tenants, who lived here before I bought the house. It just doesn’t get anything clean, whereas my Mark One hand and a gammy one, perform the task well.
So when I see that Nespresso, a subsidiary of Nestle are involved in a legal spat with Mondelez, who in my book are still called Kraft, as I do here on Reuters, I know that there can only be one winner, the lawyers. And the poor old consumer will pay for it all in higher prices. So Nespresso is a product to avoid!
Incidentally, both companies are on my avoid lists, as they don’t in my book publish full and detailed information on gluten about their products. I also don’t like Nestle’s stand on powdered milk for babies and who would buy anything from the company that made its name with sliced cheese. Other companies in my avoid group are Mars and in fact any company, where you can’t find the gluten-free information easily on their web site, or if you’re in the shop, on the packaging.
The Anonymous Widower 
The Nespresso concept is quite good, and there are other suppliers providing machines with the same concept. There are more expensive to run, but are very convenient, and provide a good cup of coffee. They are easy to keep clean as the coffee comes out of the disposable cartridge and so never touches the machine. I don’t have one as I have a bean to cup machine, which provides coffee for the cost of the beans, but you can buy a lot of cartridges for the cost of a bean to cup machine (>£750), and once you have loaded the coffee beans you can’t select a different type until the bean hopper is empty. I know several people who have them and are very happy.
Comment by John Wright | June 12, 2013 |
[…] the post yesterday about Nespresso showed, big companies and powerful individuals, are not slow to use the law to […]
Pingback by The End Of The Beginning « The Anonymous Widower | June 13, 2013 |