Memories Of Williams Brothers
Williams Brothers, was the grocery shop of choice of many in North London, in the 1960s. They had the odd supermarket, but most like the one I used to go to for my mother in Cockfosters were ones, where the assistant did the fetching and carrying.
What singled out Williams Brothers from other stores, was that for every pound you spent you got a token, which could be exchanged for money, when you got to a particular value.
Children loved all this and used the tokens, which were available in various denominations, in all sorts of games.
It does puzzle me, why this simple but probably expensive to run loyalty system, hasn’t made a comeback somewhere! After all, every coffee shop seems to have a loyalty scheme, for which you always misplace the card. Perhaps plastic tokens would be easier to collect.
In the end, Williams Brothers was taken over by Budgens.
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