The Anonymous Widower

Are Sainsburys Winning The Bag War?

Since the five pence charge was introduced for plastic bags in England, there has been very little innovative thinking by shops about how they could use the bags to drag people into their shops.

Summing up the shops I use and the comments of others, I would say this.

  • Waitrose – Thin and useless
  • Tesco – Thin and useless
  • Marks and Spencer – Not too bad!

And then there’s Sainsburys!

A Reuseable Plastic Bag From Sainsburys

A Reuseable Orange Plastic Bag From Sainsburys

 

They are surely the best, as you can fold them flat and then into a size to fit in a coat pocket or bag.

The one in the picture is probably six or seven weeks old.

One day last week, I needed a few items to complete my supper like some strawberries and I hadn’t got a bag with me. So I walked past Marks and Spencer and Waitrose to Sainsburys and bought them there together with a 5p. bag.

Do you think that Sainsburys have deliberately made a 5p. bag that lasts to attract shoppers to their stores?

Judging by the number of orange bags, I see on the streets of London, I certainly think Sainsburys have been thinking this one through.

  • Orange bags are easy to spot, so you always take one.
  • As they’re easy to fold, some might fold them and put them in their pocket or bag after putting the shopping away.
  • Seeing lots of orange bags on the street, reminds shoppers to get what they need at Sainsburys.
  • Because of the quality of the bag, it makes you think well of Sainsburys and their products.

On the other hand, IKEA deliberately make their blue bags impossible to fold, so you leave them behind, when you go shopping.

June 12, 2016 - Posted by | World | , , ,

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