The Anonymous Widower

Tory London Mayoral Candidate Wants Sponsorship Deals For Tube Station Names To Raise TfL Cash

The title of this post, is the same as that of this article on the Telegraph.

This is the introductory paragraph.

Underground stations could be renamed under plans put forward by the Conservative London mayoral candidate for a £100 million a year sponsorship deal to bolster investment in the capital’s public transport network.

I think it could be an idea worth pursuing, as due to Sadiq Khan’s bribe of a fare freeze to get elected Transport for London’s finances are in a terrible state.

The article says, that Dubai, Madrid and New York already use similar ideas to raise money.

Remember, London already has one station, where name was changed for a local business; Gillespie Road station was renamed Arsenal in 1932.

Let’s Be Creative!

I also think, if we are creative, we could make the stations much more passenger-friendly, with respect to services nearby.

Imagine a board, with Alight Here For at the top and slots for local shops and businesses below. Each slotted=in advert would be a perhaps a foot wide and four inches high, saying something like. “Boots 100 metres” or “Costa Here!”

September 20, 2020 - Posted by | Business, Transport | , , , , ,

6 Comments »

  1. Renaming places tends to be the [bad] habit of communist and revolutionary regimes – Tsaritsyn -> Stalingrad -> Volgograd; Place De la Concorde -> Place de la Révolution -> Place de la Concorde -> Place Louis XV -> Place Louis XVI -> Place de la Concorde. Renaming tube stations has scope for enormous confusion, especially when the place name is the same (e.g. Westminster, Notting Hill).

    In Manchester they have renamed Manchester Central a few times (e.g. GMex), and its associated tram stop (to Deansgate Castlefield) even though this is the nearest stop to the conference centre, so most visitors end up walking further from St. Peter’s Square.

    Comment by R. Mark Clayton | September 20, 2020 | Reply

  2. Finding ones way around London using Station names is already confusing but renaming stations for sponsorships will make things even more difficult and is a sign of someone who doesn’t use the tube !

    Imagine if Upton Park had been renamed West Ham United we already have another Station called West Ham and the football team has now moved to Stratford. Even Arsenal are not in the same location as before and Holloway Road Station more correctly reflects their current location!

    Anyway TFL needs far more than this given how former Mayor Boris Johnson gave away TFL funding and now we have slump caused by covid19 which can’t be easily fixed as not only commuters have gone but tourists who spent a large amount on tube fares and were spread around the clock .

    These ideas soon become more expensive to administer than the amounts raised especially if you keep changing things and what use is a store name when your looking for a location!

    Comment by Melvyn | September 20, 2020 | Reply

  3. Tubey McTubeface perhaps?

    Comment by Liz | September 21, 2020 | Reply

    • As a coeliac, I wouldn’t want any restaurants sponsoring stations, that didn’t offer a comprehensive gluten free menu!

      Comment by AnonW | September 21, 2020 | Reply

  4. I know that since the Great Boris Giveaway and covid, TfL are in dire need of raising funds – but this – No!
    The super rich will be eyeing this one up. Perish the the thought of ‘Philip Green’, ‘Sugar Junction’, ‘Ledbedev Grove’, ‘Emirates Circus’ or horrendously ‘Virgin Interchange’.

    No-No…No. -Copyright M. Thatcher-

    Comment by Dave | September 21, 2020 | Reply

    • I tend to agree!

      One of the main reasons is illustrated by this example. Suppose Goodge Street was renamed BT Tower, as it is the nearest. Then further suppose that BT is taken over by say China Telecom.

      Just think of all the disruption and costs, that would happen, if the station were to be renamed. And who pays for the updating of all the tourist guides, tube maps and web sites, that would need to be changed.

      My mother, once told me how the changing of Enfield West station to Oakwood, caused a lot of problems, despite the fact, that it was a badly named station in the first place, as it was nowhere near Enfield town centre.

      Comment by AnonW | September 21, 2020 | Reply


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