Lumo Targets Drivers With ‘Pump-Primed’ Campaign Showing How To Travel To London For Less
The title of this post, is the same as that of this article on Rail Business Daily.
These three paragraphs outline the story.
Motorists driving to London are being shown how taking the train could save up to half the cost of their journey – as they fill-up at the fuel pumps.
Lumo has launched digital screens at a filling station to display real-time travel information and ticket prices.
Lumo believes the bold new trial, a first-of-its-kind partnership with the Smart Outdoor digital advertising firm, will give motorists a timely reminder of a greener and often more affordable alternative to driving between Scotland and England.
Note.
- Displaying real-time travel information is done regularly all over the transport network, for buses and trains.
- Adding ticket prices would not be difficult.
- All filling stations must have good enough broadband.
- I suspect, it could work best, where the train operator sells good value walk-up tickets. This is done at LNER stations on the East Coast Main Line and in An Affordable Trip To Doncaster, I told how I went to Doncaster for the day for £46.45 with a Senior Railcard, buying the tickets on a walk-up basis.
But who knows, where this technology will lead?
As a non-driver, if anybody sees the system in action, I’d love a comment and a photo.
A Ticket Buying App
I also think, I could specify a ticket buying app for trips someone needs to make.
The app would keep a list of train journeys you want to make.
Every day, it would look up the best prices available and if you wanted to go somewhere, you could buy a ticket.
The Anonymous Widower 