The Anonymous Widower

Gluten Free Goes Mainstream

There has been an announcement that Genius gluten-free bread is going to spend £3million on a television advertising campaign for their products.

It’s even got a mention in The Sun.

I probably wont see the advert, but it will be interesting to see if it raises the awareness of coeliac disease and gluten-free products.

As to their gluten-free bread, I usually have a loaf in the bread-bin for sandwiches and toast. So I can’t say that I’m unhappy with the product.

October 22, 2010 - Posted by | Food | ,


  1. People who really are sensitive to gluten cannot eat Genius bread. Unfortunately it falls into that group of products known as “Freefrom Morality” that you will see in the supermarket. They are to appeal to normal people who want to cut down their Gluten but are not really GF. Products in the UK can be up to 200ppm Gluten and still call themselves “Gluten-Free”. People who are Gluten sensitive usually react to as little as a few ppm. Therefore if people who are sensitive to Gluten eat more than a few slices of this a week they will suffer…

    Comment by Gluten Sensitive | May 8, 2011 | Reply

    • I’m not supersensitive and Genius bread doesn’t affect me, but then I only have the odd slice as toast. Most of the food I eat is naturally gluten-free like meat, fish and vegetables.

      I think though that the more gluten-free products that are seen, it does raise awareness.

      I also get very annoyed with pubs and restaurants, who ruin a naturally gluten-free recipe, like say baked fish, new poatatoes and green vegetables and add unnecessary flour.

      Comment by AnonW | May 8, 2011 | Reply

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