After Ruining Horse Racing and Cricket Coverage, are Channel 4 Now Doing It With Athletics?
I have not watched any of Channel 4’s coverage of the World Athletics Championships in Daegu, and it seems according to this article in the Guardian, I’m not missing much, by listening on the radio.
They try too hard to make sure they get the advertisers, that they ruin the product. They did this with horseracing and now it has been dumbed down so much I don’t watch.
In the end, there is only two ways to show quality sport; either-free-to-air without advertising or by subscription. I know Sky has adverts and they can be irritating, but their presenters are generally professional. Comparing Sky coverage of the Champions League, with that of ITV, is much more than a matter of chalk and cheese.
We won’t have to worry for long though, as events like the Athletics World Championship will be available on a quality basis over the Internet in the near future for a fee. And hopefully for a fee that has two levels; one with advertising and one without.
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