The Anonymous Widower

ARM Fire Another Shot

My trawl last night picked up this news item about ARM.  ARM’s chief marketing officer, Ian Drew, is reported to have said:

Mobile users expect a range of devices at different price points, and for a mid-range mobile experience to include some high end mobile features. With a billion smart phones predicted to ship in 2013, and tablets projected to out-ship notebook PCs, device-makers can now provide quality, high-performance mobile products with the features that matter the most, at a range of price points.

I probably would agree.  I for instance don’t use a smart phone, but carry a £10 Nokia phone and a Fuji Coolpix camera.  For notes, I carry a small notebook and a couple of pens. So I don’t need a smart phone. I just want something to make and receive calls and text messages. In London, I’m never far from home and there are maps everywhere, so who needs on-line information and maps and the constant terror of e-mail, much of which is spam?

So a mid-range phone might just be the right one for me.  But what would be better is a camera, that was wirelessly connected to my phone, so that I could post pictures quickly.  If a camera is part of the phone, you inevitably end up with something that is just too big and the sort of device, that is regularly nicked.

I don’t think I’m alone either, in that several of my friends don’t have smart phones.

So have ARM come up with a winner in their new range of processor designed for smaller smart phones and tablets?

I think they have!

June 4, 2013 - Posted by AnonW | Computing, News | ARM, Phones