The Anonymous Widower

Innocent Sell Out

Innocent smoothies have sold out to Coca-Cola and you can read about it here in the Guardian.

In some ways it’s rather sad.

But in some ways, it’s due to the culture that says you can’t be small and create a global brand. Although, over the last few years, some global British companies like ARM and Brompton have done just that.

I won’t stop having the odd smoothie, but I do think that in the UK, their sell-out may have opened up the market for a new brand to move into the hole. After all, look how we’ve all fallen out of love with Starbucks, if the morgue in Islington is anything to go by.

February 24, 2013 - Posted by | Business, Food | , ,

2 Comments »

  1. Yes, it is sad news, selling out to a giant corporation. I hope Coca Cola honour the pledge to give a percentage of the profits to charity and am heartened that the founders of Innocent are helping a business start-up.

    As for Starbucks, may they wither and perish if they continue not to pay all taxes due in the UK. It is scandalous that the loopholes in the law haven’t been closed and that they have been able to get away with it for so long. I support our local independent coffee shops in Manchester. They are very good and every one is individual in style and in products offered. Oh! and they pay their taxes!

    Comment by Janice Mermikli | February 24, 2013 | Reply

    • The trouble with the independents are that unless you know an area, you don’t know where they are. One of the friends of the independents or better chains in London is surprisingly Network Rail. They’re trying to chuck the chains like McDonalds and Starbucks and WH Smith out, as they are not what passengers want. The new Kings Cross does have a Starbucks, but the flagship cafe is a Leon, which is London’s up-and-coming fast food chain, that does real food. They also have a Pattiserie Valerie and a real ale pub. There is now three Carluccios in station including Piccadilly and Network Rail often give them first choice. But most amazingly some of the smaller stations like Crystal Palace and Manningtree now have proper non-chain refreshment rooms.

      Comment by AnonW | February 24, 2013 | Reply


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