Will Sky Ever Broadcast A Freeview Sports Channel?
Yesterday, Sky held the rights to both the Cricket World Cup Final and The British Grand Prix.
But in the end Sky shared the coverage of both events with Channel 4!
Now that both events have successfully concluded, Sky will have the details of the following.
- Number of viewers.
- Advertising revenue on both Sky and Channel 4.
- Reaction from politicians, some of whom are not very pleased with Sky.
This will enable the company to decide, whether it is in the company’s interest to do it again.
- I can also see a scenario, where if a Sky Freeview channel exists, that sports would want to do promotional deals to get their sport in front of viewers, by perhaps having the top level on satellite and lower levels on Freeview.
- Sky uses a lot of repeats on its Sports Channels at Off Peak times.
- Freeview technology will also be allowing more channels.
- Sky must be a bit worried about competition from other broadcasters woth bottomless pockets.
I don’t think we can rule anything out, as Sky are an innovative and ambitious broadcaster.
The Anonymous Widower 
“Sky must be a bit worried about competition from other broadcasters woth bottomless pockets.”
Which British broadcasters currently have deeper pockets that Sky? You may not be aware but Sky is part of Comcast, the second largest media company in the world.
Comment by Bob | July 17, 2019 |
I was thinking of the likes of Amazon, Netflix, PayPal etc. But could we see a Corbyn Gocernment nationalise it as bribe to voters?
Comment by AnonW | July 17, 2019 |