Heat And The City
As I do on many Saturdays, I took the bus to Moorgate to have a late breakfast and do some food shopping in the Marks & Spencer department store.
To say it was hot would be an understatement and it must have been over thirty, so I retreated into an air-conditioned restaurant for my brunch, with my son and a friend.
I know that area well and although, I’m normally there on a weekday, I’ve never seen so much display of female flesh, with bare shoulders, cleavage and tummies everywhere. At least some were wearing white, which surely was prudent, but others were suffering in black and other darker colours.
After eating, I did my shopping.
I didn’t need much, but I did need some beer. As I’d miscalculated my consumption in the hot weather, it was a priority.
At home, I generally drink Adnams 0.5% alcohol Ghost Ship, which my body attests to be gluten-free. Normally, the store stocks it, but I couldn’t find any, so I asked an assistant, who was restocking the shelves. She said that they didn’t have any, but they did have the Adnams-brewed M & S own-brand, of which I’ve drunk dozens of bottles and my body also attests is gluten-free. So a couple of bottles, went into my shopping basket.
Interestingly, the assistant was rearranging shelves and it appeared, she was moving zero-alcohol bottles from the floor into the refrigerated end of a large display.
Could the heat be creating a high demand for customers needing to drink something to cool down? And many felt that zero-alcohol beer was acceptable in the heat of the City.
On Monday, I went back to take this picture of the display.
Note the Marks & Spencer own label brewed by Adnams in the middle!
And this was the price label for the beer.
No Alcohol – No Gluten – £1.90 a bottle – What more can a coeliac, who’s on Warfarin after a stroke need?
Suffolk Doesn’t Do Easy!
Many parts of the UK consider Suffolk to be rather sleepy.
I was conceived in the county and have spent at least half my life there.
I have a strong affection from my adopted county, which always seem to punch above its apparent weight.
- All thoroughbred horses have bloodlines that can be traced back to Newmarket, which is a town of 17,000 people in West Suffolk.
- The Battle of Landguard Fort is recorded as the last opposed attack on England, where on the 2nd of July 1667, a much larger Dutch force was repelled by Nathaniel Darrell and his marines.
- The exploits of Ipswich Town over the years are on a par with those of many prominent clubs in much bigger towns and cities.
- Since the 1950’s, the Port of Felixstowe has grown to be the United Kingdom’s busiest container port.
This morning I received a marketing e-mail from Adnams; the Suffolk brewer and this is an extract.
Ghost Ship 0.5% is brewed just like our other beers, so you can count on 150 years of brewing heritage. It was crafted to taste like our best-selling brew, so you can also count on its flavour.
It is always our aim to make great-tasting products, but when creating Ghost Ship 0.5%, the brewing team didn’t simply have to make something delicious, it had to taste like a well-loved and well-known beer. They were dealing with great expectations.
Adnams invested in a de-alcoholiser specifically to make this beer. We could brew in the normal way; adding the lovely fruity flavours you get from a full fermentation, before removing the alcohol. This alters the balance and the mouthfeel of a beer, so it still took months of trials and tinkering to get to where we wanted.
We used all our expertise the finest East Anglian malt and bold American hops to create a low-alcohol beer that tastes frighteningly good. It’s now our second most popular brew, and at 0.5% abv, can be enjoyed whenever and wherever the moment takes you. So, you can get out there, travel that little bit further, and taste just a little bit more.
Note in the last paragraph, that it is now their second most popular brew.
- It tastes just like the halves of bitter, I used to drink around 1960, whilst playing snooker with my father in his club in Felixstowe.
- Adnams has been my preferred beer since then.
- Like all zero-alcohol beers, my coeliac gut doesn’t react to it.
As a regular drinker of this beer, it looks like Suffolk has another success on its hands.
I’ll drink to that!
The Anonymous Widower 