Excitement Brewing for Gateshead FC Away At Wembley
The title of this post, is the same as that of this news item on Lumo.
This is the sub-heading.
Lumo, the Open Access rail operator, has teamed up with local Gateshead brewery Black Storm to offer Gateshead FC fans a special commemorative beer onboard its trains.
These first two paragraphs add a few more details.
Hot on the heels of Tyneside based Lumo, the Open Access rail operator, announcing an extra train on Saturday 11th May to get Gateshead FC fans back from London as part of the club’s huge achievement of a second Wembley FA cup final in as many years, they’ve teamed up with local Gateshead brewery Black Storm to offer fans and travellers a special commemorative beer onboard its trains.
The appropriately named’ Whistle Stop’ is a 5% ABV Helles Lager featuring special commemorative Gateshead FC Wembley 2024 and Lumo branding on the can and will be available to purchase on the LumoEats at seat trolley service on all Lumo trains from this week, including on its specially named ‘Heed Army Express’ trains on Saturday 11th (running from Newcastle to London at 07:12 and 10:22, and returning at 20:26).
Surely, rail companies should do more deals like this to support local teams and suppliers.
Rolls-Royce Supplies mtu Large-Scale Battery Storage To Secure The Latvian National Grid
The title of this post, is the same as that of this press release from Rolls-Royce.
These four bullet points, act as sub-headings.
- Latvia synchronizes its electricity grid with the European grid in 2025
- Large-scale battery storage system from Rolls-Royce ensures stability of the power grid in Latvia
- Transmission system operator AST orders 160MWh mtu EnergyPack
- Facility will be one of the largest battery storage systems in the EU
This is the first paragraph.
Rolls-Royce has received an order from the Latvian transmission system operator Augstsprieguma tikls (AST) to supply an mtu large-scale battery storage system to secure the Latvian power grid. In 2025, Latvia, together with the other Baltic states, will synchronize its energy supply system with the continental European power grid.
Note.
- This is a Rolls-Royce press release, not a Rolls-Royce mtu press release.
- Recently, Rolls-Royce mtu supplied the generators for Redditch power station, which I wrote about in Centrica Completes Work On 20MW Hydrogen-Ready Peaker In Redditch.
- In The Modern Way To Grow Tomatoes, I describe how a Rolls-Royce mtu Combined Heat and Power unit (CHP), is used in the growing of tomatoes.
Could it be that using the Rolls-Royce name prominently, makes sales easier?
Rolls-Royce Considering Switching From BEV To Hydrogen For Future Models
The title of this post, is the same as that of this article on INSIDEEVs.
This is the sub-heading
The luxury carmaker’s CEO rules out hydrogen combustion, but fuel cells are on the table.
This is the first paragraph.
Rolls-Royce is considering ditching all-electric powertrains in favor of fuel cell technology for its future zero-emissions models once the technology is mature enough and can be scaled to meet its demands, according to Autocar, quoting the luxury car brand’s CEO, Torsten Müller-Ötvös.
As the Rolls-Royce Spectre has a kerb weight of almost three tonnes, I suspect that the handling might make someone like Alec Issigonis, Colin Chapman or Stirling Moss have a good laugh.
But the smaller battery that the fuel cell technology would require, might give a better balance between acceleration, handling and performance.
It would be good fun to model the dynamics of such a heavy car.
I do think though that it is these dynamics, that have suggested a move to hydrogen.
Or Torsten Müller-Ötvös, may have made the statement to find out, what the sort of people, who would buy this car, might think!
Brain Boost: Lockdown Puzzles
The title of this post, is the same as that of a little section in the online copy of The Times, which says this.
Every day, Monday to Thursday, a printable page of extra puzzles to keep your brain trained during the lockdown
It’s funny, but the extra puzzles I got in the on-line copy were ones that I commonly do.
Does the Times server, look at the puzzles I do and give me ones I like as extras?
If they do, it is surely good marketing.
I think they’ll be giving out extra puzzles for a long time.
SuperSaturday On Southeastern
This article on IanVisits is entitled Cheap Train Tickets On Southeastern Railway This Weekend.
This is the first three paragraphs.
This weekend is SuperSaturday on Southeastern railway and they’re offering unlimited travel across their entire network for just £20. You can also add up to four children for £1 each.
You have to book a ticket from a set departure station, but beyond that, you are free to travel to as many stations as you like on the day.
It also includes travel on High Speed One out of St Pancras.
What a brilliant marketing idea!
Perhaps other train operating companies should do the same thing.
If Greater Anglia did it on a day when several of Cambridge United, Colchester United, Ipswich Town, Norwich City, Peterborough United and Southend were at home, what would it do to gates and travel around East Anglia.
Obviously, Northern couldn’t do it, as the RMT strike on Saturdays.
The Ultimate Gluten-Free Product
This morning, I bought a new gluten-free product from Marks and Spencer.
It may only be a humble seeded brown roll, but I think they have pitched it right for the market.
I ate one for lunch with one of their smoked salmon parcels.
I have tasted other gluten-free rolls that were slightly better, but none came anywhere near the 50 pence, I paid at The Angel.
I suspect, I’ll regularly use one for my lunch with an appropriate filling.
I called it the ultimate gluten-free product, as it is precisely targeted at the market.
- I would expect, that the taste is acceptable to most people; coeliacs or not!
- It is in a sealed packet with a Use-By Date of the 1st of September, which is four days from today.
- You don’t have the waste of a loaf, which gets thrown away half eaten after a few days.
- It would be ideal to buy, if you’re going to a party, in case the host doesn’t have a clue about gluten-free bread.
- It would also be ideal, if you’re hosting the party and know that perhaps two out of twenty are gluten-free.
- You could even pack a couple in hand-baggage, if you’re going abroad for a weekend and aren’t sure of the hotel.
- I’ve stayed in a couple of excellent B&Bs, who would have found this product very useful.
At just fifty pence a time, you could even feed them to the birds or make breadcrumbs , if some are left over.
I’m certain at that price, M&S won’t make much direct money out of the product.
But if it takes off, how many will the product attract to the gluten-free section, who will then buy other products?
The First Royal Baby E-Mail
I’ve just had an e-mail from the Zoological Society of London, entitled Royal Zoo babies. This is the first paragraph.
The Royal Baby has finally been born, but Will and Kate aren’t the only ones with a new arrival this summer! From a tiny tapir calf to miniature monkeys, celebrate the newest addition to the Royal family with a tour of ZSL London Zoo’s very own Royal Zoo Babies.
I’m a member, so I’ll probably go in a few days anyway.
But it is good marketing, nevertheless!
Marks And Spencer Go Back To The Future
This story from the BBC web site is another interesting marketing and publicity idea.
More than a century after one of the UK’s most recognisable high street brands started trading the firm is going back to its roots with a stall in a city centre market.
It has returned to the very market building, in Leeds, where it was founded, in a move councillors hope will bring additional shoppers in.
The opening comes 129 years after Michael Marks, a Russian-born Polish refugee opened a stall at Kirkgate Market in 1884 – the small beginning from which Marks and Spencer evolved.
It’s an idea that might work or it could be a terrible failure.
But why shouldn’t a big company, try something a little out of the ordinary?
Although, I don’t think the traders in the markets round here, would like to see Marks and Spencer open a nearby stall. Although for many years, there has been a small Marks and Spencer at the side of Chapel Market at The Angel. Perhaps they should move their coffee bar, which is just inside, into the street outside?
A Very Good Marketing Idea
The Guardian describes them in this article as a St. Patrick’s day novelty, but surely shamrock-flavoured crisps are a superb marketing idea.
I wish Tom Keogh the best of luck with the crisps. But I suspect he won’t need it, as nothing succeeds like an idea that tickles everybody’s fancy.
I can’t find out if the crisps are suitable for coeliacs.
Cool Brands
The BBC is also reporting the coolest brands.
Top is Apple, which proves P. T. Barnum‘s statement of “there’s a sucker born every minute”. In fact of the top twenty brands, I only use five; YouTube, Google, BBC iPlayer, Sony and Nikon.
Surely though, the coolest brand in post-Olympic London is Heatherwick, who designed the Olympic flame and the New Bus for London.
Who’d have thought a bus could be cool, but then, who’d have thought that the BBC, would have designed, something that features highly on the list produced by Cool Brands.
The Anonymous Widower 