LNER Launches International Website Making Travel Simpler For Overseas Tourists
The title of this post, is the same as that of this press release on LNER.
These four paragraphs describe the new website.
The new website coincides with the removal of pre-departure testing and quarantine rules for vaccinated people arriving in England or Scotland from 11 February 2022.
In a move that expands LNER’s global market, customers in 10 countries, including China, Japan, Spain, South Korea and Italy, are among the first to benefit when booking directly online.
LNER’s new search and booking engine offers international customers in those countries an option to purchase train tickets using their language and currency. The LNER.co.uk website will automatically detect those customers who are searching outside of the UK and will redirect them to the customised site to improve their online booking experience. The website launch comes as LNER reintroduces its full timetable, excluding pre-planned engineering works, meaning customers can discover destinations across the full 956-miles of East Coast route.
LNER has been working with travel tech company and rail retailer, Omio, to develop the site, which has the capability to operate in up to 20 languages and 26 currencies, including Euros, Korean Won and Japanese Yen or by using a payment method recognised in the home country.
Surely, if you run a travel company, your web site must be accessible to buy tickets from everywhere.
The Anonymous Widower 