The Anonymous Widower

British Cycling – The Crux Of The Success

If you want to go faster, you have to cut drag to a minimum, as any racing car designer will tell you. But with cycling, it’s just a bit more difficult! Or it was until Crux Product Design of Bristol got in on the act and came up with futuristic streamlined helmets. The story is here on This is Bristol. There are also some great pictures on the Crux website.

It just shows how redesigning something as mundane as a cycling helmet can reap big rewards.

What other simple things need to be redesigned? Or should it be designed properly for once?

August 19, 2012 - Posted by | Sport | , , ,

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